Streetwear Market

Influenced and dominated by surfer, skateboarder, sports, music, sneaker, and hip-hop cultures, the modern streetwear market has successfully penetrated all income levels, cultures, subcultures, fashion levels, and socioeconomic factors globally. Streetwear’s popularity has allowed it to become a cultural phenomenon and firmly embed itself in the clothing and footwear industry, growing in demand yearly.

While the streetwear market experienced a small decline at the start of the pandemic, recent trends confirm that it is growing stronger than ever. Nowadays, consumers see streetwear as a lifestyle and comfort choice rather than a trend or fad. Casual comfort, self-expression, aesthetic appeal, global acceptance, and media coverage have been key drivers for the streetwear market. 

Modern consumers are more inclined towards comfort or luxury streetwear than other options, regardless of age, income, education level, or background. However, rising sales of counterfeit products are a key restraint to the streetwear market.