Global Scented Candles Market By Product(Container-based, Pillar ,Others)By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online ) Growth, Future Prospects & Competitive Analysis, 2016 – 2030

Key Highlights of the report

How are the major segments performing in the Scented Candles Market?

• In 2021, the container-based product segment accounted for the largest global market revenue share. Consumers prefer container-based candles over pillar candles for various reasons, including safety, burn length, and container reusability.
• The hypermarkets & supermarkets distribution channel segment was expected to hold a significant share of the global scented candles market in 2021. The segment’s expansion is anticipated to be fueled by an increase in supermarkets and hypermarkets in countries such as Australia, China, Japan, and India.

What is the Market Size of Scented Candles regarding value?

The global scented candles market is anticipated to grow at a substantial CAGR of 3.1% in the upcoming years. The global Scented Candles industry was estimated to be worth USD 535.9 million in 2021 and was expected to be worth USD 643.62 million by 2028.

Which region dominated the scented candles market?

The European region was expected to hold a significant share of the global scented candle market in 2021. Market players in the U.K. offer personalized and customized scented candles to gain a competitive advantage. With the growing popularity of scented candles as gifting options, personalization is becoming increasingly popular. Customers who purchase personalized solutions from businesses can select candles with their preferred fragrances and inexpensively add photos or text messages. For instance, the Yankee Candle Company sells scented candles that can be customized offline and online. Regional market players for scented candles are constantly working to promote product innovation and improve offerings to increase sales. Mini candles are being introduced as a new compact shape. Such developments are anticipated to open up growth opportunities for European market participants.

How is US Market Performing in the scented candles market?

The United States has the largest revenue share of the North American scented candles market. Lavender-scented candles are popular among American consumers for aromatherapy and relaxation. Subscription-based models are becoming more popular in the retail industry. It is one of the most popular business models in which companies offer products on a subscription basis, allowing consumers to receive the product without having to buy it regularly. The scented candle industry is gradually shifting toward subscription-based models. They provide options for automatic shipping so that the scented candles can be delivered weekly, monthly, or yearly. This will likely boost sales of scented candles in the United States in the coming years.

What is the competitive environment of the scented candles market?

Leading global scented candle market players are launching new designs, scents, and styles to expand their product portfolios. Players also provide customized and personalized candles to gain a competitive advantage. Furthermore, other businesses are focusing on maintaining their presence by implementing collaboration, merger & acquisition, and partnership strategies to gain a competitive advantage. For instance, Yankee Candle Company Inc launched the New Well Living Collection in 2021. Scented candles from the collection feature essential oil- and soy- and coconut-wax-based fragrances with a wellness theme.

Executive Summary

What are the key trends or recent developments in the Scented Candles Market?

• Lalique expanded its Noir Premier line in July 2020 by releasing six new scented candles. In addition, there is the brand-new Plume Blanche candle and perfume, which features a combination of jasmine, almond tree leaves, and white musk.
• Village Candle opened its first outlet store in Settlers Green in July 2020. The store’s opening is a result of the company’s geographic growth. It enabled the business to establish a personal connection with its clients.

How does the increasing trend of eco-friendly products fuel scented candles market growth?

People worldwide are turning to eco-friendly candles as their environmental concerns grow. In addition, candle usage for interior decoration has increased significantly. These elements produce significant sales opportunities for businesses engaged in the global scented candle market. Organic candles have taken the place of paraffin wax ones in recent years as they are made without toxins and from natural and organic materials. These candles are also well-liked for being environmentally friendly since they are made from natural materials like soy wax and beeswax. Both ingredients are natural, so neither pollutes the environment nor releases toxic gas when lit. Scented candle manufacturers have excellent growth prospects globally due to increased product availability awareness.

Which are the key investments by the scented candles market players?

Major players in the scented candle industry provide unique scents that appeal to consumers to increase market shares. Several businesses have also increased their R&D expenditures to produce better products. Customized scented candles in containers are available from numerous manufacturers. Leading companies competing in the global scented candle market invest in marketing campaigns, advertisements, and introducing new products with limited-edition scents. For example, NEST New York invested in and opened its flagship store in New York in February 2019, the brand’s first retail venture. The shop offers 215 items, from body care, fine fragrance, and home fragrance. It also sells limited-edition and specialty items.

Some major players in the scented candles market are Village Candle, Portmeirion Group PLC, Newell Brands, MVP Group International Inc, Estée Lauder Companies Inc, Diptyque Paris, Lalique Group SA, L Brands, NEST New York, and Thymes LLC.

What are the Major Driving Factors for the Scented Candles Market?

The growing popularity of candle massages and aromatherapies is fueling the growth of the scented candle industry. The use of scented candles for home décor, increased consumption of eco-friendly candles, rising consumer awareness of these products, rising disposable income, and an increase in spa and massage parlors availability are all factors driving the development of the global scented candle market. On the other hand, the scented candle market will see many new opportunities during the projected period due to rising investment in home interiors and a rapidly expanding home decor market.

What are the Major Risks for the Scented Candles Market?

The widespread availability of low-cost substitute products, such as scented sticks, and the rising trend of electric aroma diffusers are expected to restrict the market growth. Scented candles are considered high-end items. They cost more than regular candles. The price is the most important market restraint. Scented candles are only desired by those who prefer luxury candles. The price can impact the overall price and market demand during the projection period.

Which is the key product in the scented candles market?

The container-based product segment is expected to account for a significant revenue share of the global scented candles market over the projection period. Customers benefit the most from the wide variety of available fragrance options and the ability to customize the fragrance to their preferences. Scented container-based candles are very popular because they are used in restaurants and for home décor. These scented candles can create the ideal ambiance and mood, making them perfect for gatherings. Millennials favor calming scents to maintain a positive attitude and create a relaxing environment. Many manufacturers provide scented candles in customized containers. They have long been a widely used type of candle. These are non-flammable containers that contain wax and a wick. They have a lower melting point, which makes it easier for scents to fill the space effectively.

How is the scented candles market performing in regions?

Europe led the global scented candles market in 2021 and is expected to have the largest revenue share throughout the forecast period. The expansion of this region’s market is primarily driven by growing disposable income, rising interest in aromatherapy, and rapidly increasing retail demand. Additionally, many vendors at the regional market list the components used to make scented candles. Such disclosure and transparency will be advantageous to the European market. Moreover, as trend decoration materials become more popular in residential spaces, regional demand for the product will rise.

Furthermore, the Asia Pacific market is anticipated to hold the largest revenue share in the global scented candles market during the forecast period. Rising consumer preferences and spending on aesthetically pleasing home fragrances will also be critical in propelling the regional market forward. One important factor anticipated to fuel market expansion during the forecast period is the expanding availability of scented candles in India through the online sales channel. The easy availability of a diverse range of products and the ability to compare the prices of various products via online searches and social networking platforms are critical factors driving sales in the regional market.
 

What is the regulatory landscape for the scented candles market?

The scented candles market is divided into two sections: organized and unorganized. The organized sector consists primarily of large retailers or manufacturers who have the necessary permits and adhere to strict rules and regulations; the unorganized sector, on the other hand, does include small retailers or manufacturers who are not enrolled with the government.

What are the major players planning for the future of the scented candles market?

Numerous companies in the scented candle market are making extra efforts to innovate their product lines. For instance, businesses are concentrating on releasing specialized scented candles designed for home décor that enhance homes’ appeal. Fruit-shaped candles for dining room and living room decoration are becoming increasingly popular in the market. Such product development activities are expected to help the global scented candles market grow in the coming years. Most brands have also attempted to expand their online presence in recent years to capitalize on the growing sales of scented candles.

Segmentation of Global Scented Candles Market-

Global Scented Candles Market – By Product

• Container-based
• Pillar
• Others

Global Scented Candles Market – By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online

Global Scented Candles Market – By Region

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • South-east Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of the Middle East and Africa