Fresh Meat Packaging Market By Layer (Monolayer, 3-Layer, 5-Layer, 7-Layer, 9-Layer) By Meat Type (Beef, Poultry and Mutton, Pork, Seafood, Others)-Growth, Future Prospects & Competitive Analysis, 2016 – 2030

Key Highlights of the Report

The global fresh meat packaging market is segmented by packaging, layer, meat type, material type, technology, distribution channel, and region. Flexible plasticfresh meat Packaging is the most popular, while beef and pork are the two primary meat type segments. In the market, modified environment technology is widely utilised for packaging using monolayer material. In addition, online and supermarket/hypermarket channels are the most commonly used distribution channels, with North America leading the market growth.

The global Fresh Meat Packaging Market has several drivers, including aincreasing demand for eco-friendly packaging, and increased meat product shelf life, as well as the adoption of transparent packaging solutions. Additionally, Consumer attitudes are shifting towards vegan food options, as are the drawbacks of fresh meat packing are the main restraints. However, fresh meat packaging market is also confronted with a number of issues, including the increased health risks associated with consuming spoiled meat.

Nonetheless, the global fresh meat packaging market provides substantial potential opportunities, including the usage of bio-based materials and increased production of diverse meats, fish, and poultry.

Market Overview

The global Fresh Meat Packaging Market has witnessed steady growth in recent years and is expected to continue growing at a CAGR of 3.20% between 2023 and 2030. The market was valued at USD 2.4Billion in 2022 and is expected to reach USD 2.99Billion in 2030.

What Are The Market's Leading Drivers For Fresh Meat Packaging Worldwide?

The global Fresh Meat Packaging Market is driven by several factors, including a growing demand for eco-friendly packaging, and increased meat product shelf life.

What Are The Main Challenges For The Global Market For Fresh Meat Packaging?

The global Fresh Meat Packaging Market also faces several challenges, including the increased Health Risks from Consuming Spoiled Meat.

What Are the Market Opportunities for Fresh Meat Packaging Worldwide?

The global Fresh Meat Packaging Market offers significant growth opportunities, making use of bio-based materials and increasing production of various meat, seafood and poultry.

Executive Summary

Overview of the Global Fresh Meat Packaging Market

Fresh meat necessitates extremely innovative packaging options to protect the colour and quality of the meat product. The most sophisticated and preferred method for the packaging of meat products is thermoforming films, which are easy to open and also keep the meat fresh for a longer period of time.

Market Definition

Fresh-packed meat is a more relevant area of the food market, and the amount of packaged fresh meat on the market has dramatically expanded in recent years. Adoption of fresh meat packing is critical for providing consumers with healthy and safe food. Meat packaging is a scientific method of maintaining food quality and safety. Furthermore, the packaging will aid in showing product facts in the most appealing manner for consumers.The optimisation of meat packing materials and methods is critical not just for health reasons, but also for ensuring the long-term viability of modern agriculture. Global meat consumption is expected to drive the growth rate of the fresh meat packaging industry.

Market Insights

• The global demand for Fresh Meat Packaging was valued at USD 2.4Billion in 2022 and is expected to reach USD 2.99Billion in 2030, growing at a CAGR of 3.20% between 2023 and 2030.
• Flexible plastic is the leading segment by material and held over 49% share in terms of value in 2022, while the rigid plastic segment is likely to exhibit the fastest CAGR during the forecast period.
• Monolayer segment is leading the market share with 42%in 2022.
• Poultry or mutton dominated with over 30% share in 2022
• The Polythene (PE) segment dominates global demand for Fresh Meat Packaging, accounting for more over 37% in 2022 and predicted to increase at a high CAGR.
• Modified atmosphere packaging (MAP) technology acquired the largest market share.
• The online segment is expected to post the highest CAGR during the forecast period, while the supermarkets/hypermarkets segment is leading the market share with over 30% share in 2022.
• North America will account for more than one-third of the Fresh Meat Packaging industry in 2022, while Asia Pacific and Europe will account for just under 40%. In 2022, Europe held more than 22% of the market.
• Environmental concerns are driving up demand for environmentally friendly packaging, and the use of transparent packaging solutions is required to enhance sales.
• The disadvantages of fresh meat packing are the main barriers as consumer views towards vegan food options change.
• The significant market prospects include the enormous development potential in North America, the usage of bio-based materials, and increased production of different types of meat, fish, and poultry.

Segmentation by Packaging

• Flexible plastic is the leading segment by material and held over 49% share in terms of value in 2022.
• The Rigid Plastic segment will likely exhibit the fastest CAGR during the forecast period.
• Metal is another segment but contributes very little to the global Fresh Meat Packaging Market compared to the flexible plastic and rigid plastic segments.

Segmentation by Layer

• Monolayer segment is leading the market share with 42%in 2022
• During the forecast period, the 3-layer segment is expected to be the second largest.
• The 9-layer segment had the lowest market demand.

Segmentation by Meat Type

• Poultry or mutton dominated with over 30% share in 2022
• Over the forecast period, the beef segment is expected to grow at fastest rate, with a CAGR of over 3.1%.
• Pork is expected to drive beef consumption in the United States.

Segmentation by Material Type

• The Polyethylene (PE) segment is leading the market share with over 37% share in 2022.
• Bi-axially Oriented Polypropylene (BOPP) material is anticipated to be the largest segment during the forecast period.
• Other material type, such as Ethylene Vinyl Alcohol (EVOH) and Polyvinyl Chloride (PVC), also contribute to the demand for Fresh Meat Packaging.

Segmentation by Technology

• Modified atmosphere packaging (MAP) technology acquired the largest market share
• Vacuum skin packaging is expected to be the largest segment.
• Vacuum thermoformed technology is mostly employed in small packaging.

Segmentation by Distribution Channel

• The online segment is expected to post the highest CAGR during the forecast period.
• The supermarkets/hypermarkets segment is leading the market share with over 30% share in 2022.
• Other distribution channels, such as grocery stores and departmental stores, also contribute to the demand for Fresh Meat Packaging.

Segmentation by Region

• North America is fueling the growth of the Fresh Meat Packaging industry with over one-third share in 2022.
• Asia Pacific and Europe collectively account for just under 40% share in 2022, with Europe holding over 22% share in the same year.
• The rest of the World, including Latin America, The Middle East, and Africa, contributes the remainder to the demand for Fresh Meat Packaging.

The growing demand for eco-friendly packaging and extended meat product shelf life can be related to the rising demand for fresh meat packing. However, the market is restrained by consumer preferences for vegan food options, as well as the drawbacks of fresh meat packaging.

In 2022, the United States of America held the largest regional market share. From 2022 to 2030, the fresh meat packaging market in this region is estimated to develop at a CAR of 3.8%. By the end of 2030, the area is likely to maintain its dominant market share. Certain factors exist in the business that may impede overall market growth. Price volatility and change in the availability of raw materials required for Fresh Meat Packaging are important factors that could stymie market expansion throughout the projection period. Furthermore, the presence of severe regulatory standards for fresh neat packaging presents significant obstacles for the market's leading competitors.

In the fresh meat packaging market, Canada accounted for 7.4% of regional revenue share in 2022. During the forecast period, the market in this area is expected to increase at a CAGR of 5.3%. According to Agriculture and Agri-Food Canada's Animal Industry Division, more than 354 million chickens will be slaughtered in federally inspected slaughterhouses in Canada by 2022. Moreover, the expansions of slaughtering operations, as well as the construction of supermarkets and retail chains, have made animal meat widely available in this region. Rising demand for sustainable packaging that keeps meat fresh and extends shelf life is predicted to drive sales of fresh meat packaging goods in this region.

Overall, the increasing demand for Fresh Meat Packaging can be attributed to the growing demand for eco-friendly packagingand extended meat product shelf life

Environmental Concerns are driving up demand for eco-friendly packaging.

Time constraints and rising environmental concerns such as global warming are prompting manufacturers to implement eco-friendly fresh meat packing processes, which are projected to boost the global market throughout the forecast period. According to estimates, more than half of the participants were concerned about the packaging material or product and prefered sustainable packaging materials.

Increased meat product shelf life is required.

The growing requirement to extend the shelf life of meat products is driving the expansion of the fresh meat packaging market. Barrier films and modern packaging technology, such as vacuum and map-enabled, can extend the shelf life of fresh beef products by up to 12 times. Furthermore, this packaging method improves the visual look of meat products, which is projected to drive fresh meat packaging market growth.

Adoption of Transparent Packaging Solutions to Increase Sales

Manufacturers of fresh meat packaging are currently using clear packaging forms. The goal of the strategy is to increase sales since clear packaging makes products more visible to customers and fosters their trust. The quality of a product is shown by a package's transparency, which is crucial. Transparent packaging is in high demand, particularly in the food and beverage sector. As a result, the product's transparent packaging enables customers to compare two competing products and choose the best one.

Films are used to create transparent packaging because they give the final product a glossy, superior clarity. As the majority of the exterior surface is intended to provide apparent and see-through packaging, this also reduces labelling, printing, and other extra costs associated with packaging. At the point of purchase, a sizable percentage of consumers make decisions about their purchases, which are probably influenced by packaging. As a result, the market's sales of fresh meat packing are probably going to increase if these packaging options are used.

Consumer preferences are shifting towards vegan food options.

Consumer preferences for vegan food products are shifting because to increased awareness of the health benefits of vegan diet, which is limiting the market growth of fresh meat packing. Furthermore, it has been claimed that even moderate consumption of red meat raises the risk of ischemic stroke, type 2 diabetes, and other health problems. As a result, this issue is likely to stifle the expansion of the fresh meat packaging market.

Disadvantages of fresh meat packing

The market's expansion would be hampered by the volatility of raw packaging material prices. High prices linked with novel packaging will further stymie market growth. Furthermore, the government's tight limitations on plastic usage will interrupt the market's growth rate. Furthermore, supply chain interruptions caused by the increased availability of alternative solutions in the market may impede the industry's growth pace.

Making Use Of Bio-Based Materials

The growing need for bio-based materials to replace hazardous plastic in fresh meat packaging is creating new growth prospects in the market. Furthermore, increased environmental concerns and severe government requirements have offered new doors for fresh meat packaging businesses to innovate.

Several manufacturers have already embraced sustainable fresh meat packaging; however, the remaining firms are through severe R&D to meet sustainability targets. PLA (Polylactic Acid) composite films are coated with silver-copper nanoparticles and cinnamon essential oil in the polymer matrix using the compression moulding technique. This experiment-based method protects poultry products from bacterial and pathogenic deterioration.

Increasing production of various meat, seafood and poultry

Fresh meat packaging suppliers are seeing rising demand as a result of increased production of diverse meat, poultry, and seafood all around the world. According to the publication "Meat Production Statistics Explained," the United Kingdom accounts for 27% of worldwide meat production, while Spain, Romania, and France account for 18%, 11%, and 8%, respectively.

Competitive Landscape

Key Players

The global Fresh Meat Packaging Market is highly competitive, with the presence of several key players. Some of the major players in the market and their market share are as follows:

• Berry Global Inc (U.S.)
• Amcor plc (Switzerland)
• Sealed Air (U.S.)
• Mondi (U.K.)
• Sonoco Products Company (U.S.)
• AVPack Plastic Manufacturers (South Africa)
• Suzhou Yuxinhong Plastic Packaging Co., Ltd. (China)
• Natural Value Inc.(U.S, LIMITED (China)
• Reynolds Consumer Products (U.S.)
• XINJIANG RIVAL TECH CO.,LTD, (China)
• Others

These companies focus on product innovation, expanding their distribution channels, and mergers and acquisitions to stay ahead in the market.

The major players in the global Fresh Meat Packaging Market are constantly striving to stay ahead by introducing new products and innovations.

Amcor released the DairySeal and PrimeSeal Recycle-Ready Thermoforming Films for packaging dairy and meat in the European zone in January 2023. When compared to packaging of a similar type, the company claims that these recycle-ready thermoforming films offer a carbon footprint reduction of up to 80%.

In September 2020, Mondi introduced a packaging option for cold meats and cheese that is 80 percent paper-based. Compared to its traditional rigid plastic trays, SalzburgMilch, an Austrian dairy manufacturer, will use about 40 tonnes less plastic annually with the new packaging.

2020 in August To aid food processors and merchants in increasing food safety and sustainability in a circular economy, Sealed Air has created chlorine-free vacuum shrink bags. The newly released OptiDure Bags under the CRYOVAC brand provide a highly protective chlorine-free EVOH barrier and are built from a carefully chosen assortment of resins. For the packaging of fresh meats and poultry, smoked and processed meats, and cheeses, these items constitute a key option.

Summary of Key Findings

• Concerns about the environment are rising demand for eco-friendly packaging, and greater meat product shelf life is driving market expansion.
• Market segmented by material, application, distribution channel, and region.
• Flexible PlasticFresh Meat Packagingare the most popular, with beefand pork as primary user segments.
• Online and supermarket/hypermarket channels are most commonly used for distribution.
• Asia Pacific is leading market growth; the market is highly competitive with key players including Berry Global Inc, Amcor plc, Sealed Air, Mondi.

Future Outlook

• Positive outlook for the global Fresh Meat Packaging Market with significant growth potential in the North America region
• Increased meat product shelf life, as well as the adoption of transparent packaging options, is required to increase sales and promote growth.
• Challenges from the Consumer preferences are evolving towards vegan food options, as well as the disadvantages of fresh meat packing.
• To remain competitive, key players must focus on product innovation, growing market reach, and maintaining competitive pricing.

Segmentation

By Packaging

• Flexible Plastic
• Rigid Plastic
• Metals
• Others

By Layer

• Monolayer
• 3-Layer
• 5-Layer
• 7-Layer
• 9-Layer

By Meat Type

• Beef
• Poultry and Mutton
• Pork
• Seafood
• Others

By Material Type

• Polyethylene (PE)
• Polypropylene (PP)
• Bi-axially Oriented Polypropylene (BOPP)
• Ethylene Vinyl Alcohol (EVOH)
• Polyvinyl Chloride (PVC)
• Polyamide (PA)
• Others

By Technology

• Modified Atmosphere
• Vacuum Thermoformed
• Vacuum Skin
• Others

By Distribution Channel

• Hypermarket/ Supermarkets
• Grocery Stores
• Online Retailing
• Departmental Stores
• Others

By Region

• North America
  • USA
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • U,K.
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • South-east Asia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America
• Middle East & Africa
  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa