Asia Pacific Social Media Management Market Forecast to 2028 – COVID-19 Impact and Regional Analysis- by Component (Solution and Service), Deployment (On-Premise and Cloud-based), Enterprise Size [Small and Medium Enterprises (SMEs) and Large Enterprises], Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection), and Vertical (IT and Telecom, BFSI, Healthcare, Media and Entertainment, Retail, and Others)

The Asia Pacific social media management market is expected to reach US$ 16128.0 million by 2028 from US$ 4034.4 million in 2022; it is estimated to grow at a CAGR of 26.0% from 2022 to 2028.

The world is abuzz with news of 5G, which is the next step in cellular network technology. As 5G provides consumers with a faster connection and is more affordable, people will lose less time waiting for videos to load and buffer. Further, mobile will surpass broadband and Wi-Fi as the popular means of video consumption. Ultimately, social media marketers will have to consider audiovisual content as a central component of a digital media marketing strategy. For the individual, social media will continue to be the beating heart of marketing, personal branding, and networking online, but in more ways than before.

5G will revolutionize how people connect, impacting how brands connect with their consumers. 5G network will create unprecedented data as more devices connect to the internet, and big data revolutionize social media. High amounts of data mean an opportunity for hyper-personalized advertising as marketers would be able to micro-segment their target audience and subsequently understand them better. Hence, 5G technology in social media management is expected to create future trends for the market players in terms of better customer reach and customer experience over the next few years. Therefore, the Asia Pacific social media management market is expected to grow at a good CAGR during the forecast period.

Asia Pacific Social Media Management Market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific Social Media Management Market Segmentation

The Asia Pacific social media management market is segmented by component, deployment, organization size, application, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solution segment led the market with a higher market share in 2022.

Based on deployment, the market is bifurcated into cloud-based and on-premise. The cloud-based segment led the market with a higher market share in 2022.

Based on organization size, the market is bifurcated into SMEs and large enterprises. The large enterprises segment led the market with a higher market share in 2022.

Based on application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection. The sales and marketing management segment had the highest market share in 2022.

Based on vertical, the market is segmented into BFSI, retail, healthcare, IT and telecommunications, media and entertainment, and others. The BFSI segment led the market with the highest market share in 2022.

Based on Country, the market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China led the Asia Pacific Social Media Management Market with the highest market share in 2022.

The key companies operating in the Asia Pacific social media management market are Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc. These companies are functioning in the market and are contributing substantial revenues toward the growth of the Asia Pacific social media management market.