Europe Epharmacy Market Research Report Forecast to 2027

The growth of the Europe ePharmacy market is attributed to the rising occurrence of chronic and infectious diseases and an increase in the number of patients with multimorbidity. However, the availability of illegitimate online pharmacies in the market may hamper the market growth. Furthermore, the increasing adoption rate of the Internet and healthcare apps provides lucrative opportunities for the players operating in the market. 

An ePharmacy—also called online pharmacy—operates via the Internet and sells items such as drugs, medicines, food supplements, cosmetics products, and medical devices. It can offer services such as ePrescribing, locating a pharmacy, services for new medications, checking stock, online consultation, ordering over-the-counter drugs online with consultation, monitoring, reminders, and management of clinical information. 

The key factors driving the Europe ePharmacy market growth are the rising occurrence of chronic and infectious diseases, the increase of patients with multimorbidity, and lucrative investment for ePharmacy startups. However, the availability of illegitimate online pharmacies and data security may hamper the market's growth. The increasing adoption rate of internet and healthcare apps creates an opportunity to propel the ePharmacy market.

Market Segmentation
Based on type, the Europe ePharmacy market is segmented into prescription and over-the-counter (OTC). The OTC segment accounted for the largest revenue contributor in 2020 with USD 6,379.00 million and is anticipated to reach USD 18,380.27 million by 2027 at a CAGR of 15.59% during the forecast period.

Based on operating platforms, the Europe ePharmacy market has been segmented into website and apps. The website segment accounted for the largest market share in 2020 and is anticipated to reach USD 19,041.40 million by 2027 at a CAGR of 15.54% during the forecast period.

Regional Analysis
Europe ePharmacy Market held the revenue share of USD 8,183.33 million in 2020 and is anticipated to grow with the CAGR with 15.79% from 2021-2027. The benefits offered by ePharmacy enable the consumers to order medications in a convenient and hassle-free fashion, right from their computer or mobile phone. In addition, rising Internet penetration across the region, improving digitalization of healthcare services, and the growing number of tech-savvy consumers are also boosting the market growth. The COVID-19 pandemic has also impacted the purchasing behavior of consumers. The pandemic has resulted in more people than ever seeking medicines as well as other healthcare-related supplies through the ePharmacy platform.

Major Players
The key market players are Zur Rose Group (Switzerland), Shop Apotheke Europe (Netherlands), Apoteket AB (Sweden), Walgreens Boots Alliance, Inc. (US), lloydspharmacy (UK), Medpex (Germany), Medikamente-per-klick.de (Germany), apotal.de (Germany), and Viata online pharmacy (Belgium).