Middle East And Africa Female Hygiene Products Market By Product (Wash/Gels, Wipes, Moisturizers), By Applications (Protection (Antiseptic & Antibacterial), Whitening, Revitalizing And Moisturizing), By Sales Channel (Departmental Stores, Supermarkets And Hypermarkets, E-Tailers) - Growth, Future Prospects & Competitive Analysis, 2016 - 2023

Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Feminine hygiene includes products for intimate hygiene regimen. 

The report titled “MEA Female Hygiene Products Market - Growth, Share, Opportunities and Competitive Analysis, 2016–2023” offers strategic insights into the overall female hygiene products market along with the market size and estimates for the duration 2016 to 2023. The said research study covers in-depth analysis of multiple market segments based on type of products, type of applications, type of sales channel and different geographical region. The product type segment studied for analyzing the overall female hygiene products market are wash/gels, wipes and moisturizers. The type of application segment comprises of protection, whitening and revitalizing and moisturizing. On the basis of sales channel the MEA female hygiene products market is segmented into departmental stores, supermarket & convenience stores, e-tailers and others.

In order to help strategic decision makers, the report also includes competitive profiling of the leading players in female hygiene products market, attractive investment proposition market positioning of key manufacturers sections. Other in-depth analysis provided in the report includes:

Geographically, the Middle East and Africa female hygiene products market is studied for the following regional markets:

• Middle East and Africa
  • UAE
  • Saudi Arabia
  • Egypt
  • South Africa
  • North Africa
  • Rest of MEA
  •  

Market size and forecast for these regional and country level markets are presented in this study for the period 2013-2023. Market growth rates for the forecast period 2016-2023 are also included in this report, considering 2015 as the base year.

Along with quantitative information, qualitative information sets and assessment tools are provided in this study for better analysis of the overall market scenario and future prospects. Information such as market inclination insights and drivers, challenges and opportunities assists the readers for understanding the ongoing trends in the MEA female hygiene products market. Tools such as market positioning of key players and attractive investment proposition provide the readers with insights on the competitive scenario of the MEA female hygiene products market. This report concludes with company profiles section that highlights major information about the key players engaged in MEA female hygiene products market. In-depth competitive environment analysis and historical years (2013 & 2014) market size data are also provided in the report.

Thus, the research study provides a holistic view of the MEA female hygiene products market, offering market size and estimates for the period from 2016 to 2023, keeping in mind the above-mentioned factors.

Based on the type of sales channel the Middle East & Africa female hygiene products market is segmented as follows:

• Departmental Stores
• Supermarkets and Hypermarkets
• E-tailers
• Others
•  

Feminine hygiene refers to personal care products and regimen required by women to lead a healthy life. Previously found in pharmacies and limited stores, the female hygiene products are getting extremely popular in the supermarkets and hypermarkets, online stores and other departmental stores across the region. On the basis of sales channel Middle East and Africa female hygiene products market has been segmented into departmental stores, supermarkets and hypermarkets, E-tailers and others. 

The others segment includes convenience stores, health and beauty stores discount stores, and warehouse chains. The supermarkets and hypermarkets held the largest share in the MEA female hygiene products market due availability of extensive product variants of feminine hygiene products in these stores. The variety in price points, private labels, product launches, broad product ranges, and discounts offered have increased the popularity of supermarkets and hypermarkets. However, E-tailers segment is expected to grow at the highest growth rate during the forecast period owing to the internet penetration in the region. This is likely to impact the customer base positively as the majority of the consumers prefer online shopping. Moreover, the frequency of online searches has grown significantly in the past two years, creating greater business opportunities for the market.

For the purpose of this study, the Middle East and Africa female hygiene products market is categorized as follows:

• UAE
• Saudi Arabia
• Egypt
• South Africa
• North Africa
• Rest of MEA

The geographical segmentation of the Middle East and African female hygiene products market comprises region such as UAE, Saudi Arabia, Egypt, South Africa, North Africa, and Rest of Middle East and Africa. Saudi Arabia dominated the overall market and accounted for the market share of 22.1% in 2015. The key factors responsible for its market dominance are the supportive government measures take to develop awareness related to personal hygiene in women, and rising public awareness related to the risks related to urinary tract infection and STDs. Women are becoming more empowered in Saudi Arabia, and the number of women joining the workforce is increasing every year. 

They are gaining more knowledge and becoming more aware of health and hygiene issues. The Rest of MEA is expected to expand at a highest growth rate during the forecast period. The major countries involved in Rest of Middle East and Africa are Iran, Turkey, Oman, Israel, and Yemen.  The key factors assisting the growth of female hygiene products market in Rest of MEA are increasing prevalence of UTI and STDs, high public awareness related to the female hygiene, supportive government awareness campaigns and policies related to female hygiene and incessant development in healthcare infrastructure.