Printing Transfer Paper Market : By Transfer Type (Screen Printing Transfers, Heat Transfers, Sublimation Transfers and Inkjet & Laser Transfers) - Growth, Share, Opportunities & Competitive Analysis, 2018 - 2026

The global printing transfer paper market worldwide was valued at US$ 9,815.0 Mn in 2017 and is set to cross US$ 13,500.0 Mn by 2026, growing with a CAGR of 4.0% during the forecast from 2018 to 2026. Printing transfer paper market is heavily dependent upon customized apparels and accessories industry. The custom apparel printing industry has observed a significant growth in the last 4 years after economic slowdown in 2012/13. With continuous improving economic conditions in all major markets and rising income level, consumers are increasingly spending on fashion items and appeals increased significantly. The trend is expected to continue with improving economic conditions and expected to influence the demand for custom printed apparels and other products. This represents a positive outlook for printing equipment and other materials. Transfer printing (based on transfer paper) forms a substantial part of customized apparels and accessories. Thus, evolving fashion trends among youth is expected to continue driving the custom apparels and accessories industry, thereby supporting transfer paper market growth.

Market Synopsis 

TABLE 1       Market Snapshot: Global Printing Transfer Paper Market

Printing transfer paper is primarily used to manufacture customized apparels, prominently custom t-shirts. Due to higher popularity and appeal created by custom t-shirts among youth, organizations and companies targeting young audience use them as promotional tool. Custom-print t-shirts are widely distributed at company/college events, thereby generating immense demand for related printing techniques. In addition, due to ease and flexibility of printing options, many non-governmental organizations participating in social movements have begun printing their core messages onto t-shirts to reach target audience faster and more effectively. By distributing t-shirts with custom printed logos and company name, the organizations aim to promote their brand and product offerings.

"Asia Pacific is expected to maintain its dominance in the global printing transfer paper market with rising demand for customized apparels in China, India and Southeast Asia"

Asia Pacific accounts for the largest market share in the overall printing transfer paper industry. The printing transfer paper in Asia Pacific is primarily driven by major market China, India and Southeast Asia. Asia Pacific consists of largest consumer market for apparels and related accessories. The demand for trendy and stylish apparels and accessories in Asia Pacific is growing at significant rate with rising income level and shifting trends towards fashionable apparels from traditional wears. In addition, custom printed apparels and accessories are also observing considerable demand in all major markets in Asia Pacific which is driving the demand for printing transfer papers in the region.

Several start-ups manufacturing printed T-shirts and trendy accessories have emerged in countries such as China, India, Japan and Southeast Asia. Thus, these countries have become trend-setters for the overall apparel printing and therefore boosting the growth of printing transfer paper market in Asia Pacific. Rising competition in these countries significantly compliments the market growth here and is estimated to continue the trend during the forecast period. Immense competition, huge customer base, and demand for innovative and attractive designs on apparels are estimated to pose Asia Pacific as the largest markets for printing transfer paper.

India is considered as one of the biggest custom printed apparels and accessories consumers in Asia Pacific as well as in the global market. Favorable median age, increasing urbanization and availability of online as well as retail channels are few of the many factors, which are aiding the printing technology and thus, printing transfer paper market in India. In addition, merits such as easy-care, low price, and expression of freedom provided by the printed apparels have resulted in a widespread acceptability across consumers at varying income levels and in different age groups.

"Heat transfer is expected to witness fastest growth with its rising popularity for custom apparel printing"

We have considered screen printed transfers, heat transfers, sublimation transfers and inkjet & laser transfers used in printing applications. Transfer papers used in screen printing applications account for the largest revenue share compared to other applications. Screen printing is cheap compared to other printing techniques due to which it is commonly used for most of the printing applications. However, printing transfer papers used in heat transfer process as expected to witness fastest growth due to rising popularity heat transfer process in custom apparel printing as it offers heat resistance, water resistance, adhesiveness and durability compared to other techniques.

"The global printing transfer paper is dominated by Chinese manufacturers"

The global printing transfer paper market is fragmented and characterized by the presence of both global and domestic players. Many of the manufacturers of printing transfer papers have worldwide presence wherein supply is mainly addressed through exports. China in particular has a large number of printing transfer paper manufacturers having factories in China but catering to worldwide demand. For instance, Nanking Clover Transfer Paper Co., Ltd. Headquartered in Nanjing, Jiangsu, China has operations across the world. Similarly, Suzhou Aolide Co., Ltd., Fuzhou Alizarin Coating Co., Ltd. and Suntek Print Company Limited are some of the other China based printing transfer paper manufacturers having worldwide operation.
 

Why it is recommended to invest in our printing transfer paper market research study?

Our research study on printing transfer papers market includes in-depth analysis of market trends and dynamics of the global industry. The report provides comprehensive quantitative as well as qualitative analysis of printing transfer papers used for different printing methods. The report highlights key market driving and limiting factors and identify key opportunity areas in the global printing transfer paper industry. This research study also include analysis of major regions and countries in the global printing transfer paper industry.