Global Baby Wipes Market Research Report 2023

Baby wipes is a disposable wet wipe/cloth used to clean sensitive skin of infants. Baby wipes are saturated with solutions with gentle cleansing ingredients. They are usually packaged inside plastic cases or a tub to retain the moisture and are present in different packs and styles. Baby wipes are sold in the diaper section in the supermarkets. Dry baby wipes and wet baby wipes are the two available types of the baby wipes. Dry baby wipes are more portable and easy to handle as compared to wet baby wipes. The wet baby wipes are used single time in order to prevent cross-contamination risk. 
Highlights
The global Baby Wipes market was valued at US$ 3548.5 million in 2022 and is anticipated to reach US$ 4301.1 million by 2029, witnessing a CAGR of 2.8% during the forecast period 2023-2029. The influence of COVID-19 and the Netherlands-Ukraine War were considered while estimating market sizes.
Growing disposable incomes across the globe has resulted in increased purchasing power of consumers. This represents the key factor driving the global baby wipes market. With the rise in number of working women, especially in the developing regions, the demand for baby care products has amplified. Nowadays, parents are ready to spend on expensive products for their babies, which has created a lucrative market for the manufacturers. Moreover, the prevalence of e-commerce along with hectic lifestyles of the millennials has aided the market growth. One trend in the market is product innovation. Product innovation is one the major trends in the baby wipes market. Vendors are conducting life cycle assessments on their products to explore areas of potential innovation to meet the demands of parents. As a result, environment-friendly and sustainable products have become a major expected innovation. Several factors are at play for this high demand. US is estimated to dominate the market on account of the rise in the population of working women and educated individuals.
Report Scope
This report aims to provide a comprehensive presentation of the global market for Baby Wipes, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Baby Wipes.
The Baby Wipes market size, estimations, and forecasts are provided in terms of sales volume (K Units) and revenue ($ millions), considering 2022 as the base year, with history and forecast data for the period from 2018 to 2029. This report segments the global Baby Wipes market comprehensively. Regional market sizes, concerning products by type, by application and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Baby Wipes manufacturers, new entrants, and industry chain related companies in this market with information on the revenues, sales volume, and average price for the overall market and the sub-segments across the different segments, by company, by type, by application and by regions.
By Company
Kimberly-Clark
Johnson & Johnson
P&G
Unicharm
Segment by Type
Spunlace
Airlaid
Coform
Needle Punch
Segment by Application
Retail Sales
Departmental Stores
Medical Stores
Brand Outlets
Consumption by Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E

Core Chapters

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.

Chapter 2: Detailed analysis of Baby Wipes manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Sales, revenue of Baby Wipes in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Provides profiles of key players, introducing the basic situation of the key companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 7: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 8: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 9: The main points and conclusions of the report.