Waterproof Smart Watch Market

The term "waterproof" implies that a watch will never leak—that no moisture will permeate the case and enter the movement. However, anything can leak under certain conditions. As a result, in the watch industry, "water resistance" refers to a watch's ability to withstand water pressure.

The primary waterproof smartwatch segment is expected to have the largest market share in 2018, followed by the advanced smartwatch segment in 2031. During the forecast period, the luxury waterproof smartwatch segment is expected to grow at the fastest CAGR.

Some of the factors driving the growth of this market include rising wearable device demand, increasing adoption of health and fitness applications, and growing demand for secure connectivity between wearable and mobile devices. 

However, some of these companies face challenges, including:

• Slow consumer adoption.
• A lackluster image among consumers due to high price points.
• Increased competition from low-cost players.

The market is divided into two product categories: wrist-worn watches and band watches. Due to their popularity among sports enthusiasts and general users, wrist-worn watches accounted for the largest share of the overall market in 2018. On the other hand, band watches are gaining popularity due to their ease of use and increased popularity among women.

The waterproof smartwatch market is expected to be led by the sports watch segment in terms of revenue during the forecast period. This is mainly because it is often used as a fitness tracker in sports. The diving watch segment is expected to grow faster than the other two segments, owing to increased global interest in scuba diving and watersports. However, over the next few years, the daily life watch segment is expected to grow moderately. This is because more and more people are using wristwatch technology for non-traditional uses, like tracking time and getting notifications.

Fossil Group Inc., Casio Computer Co., Ltd., Sony Corporation, Huawei Technologies Co., Ltd., and Microsoft Corporation are the major players in the waterproof smartwatch market.